Black News Channel (BNC) will be a unique multi-platform news and information channel created for African Americans, subscription television’s most dynamic, high growth, and loyal consumers.
J.C. Watts, Jr. is Black News Channel’s chairman and visionary. He is also chairman of the J.C. Watts Companies, a multi-industry holding company headquartered in Washington, DC, with operations in Texas and Oklahoma.
Despite the proliferation of basic and premium cable television channels during the past two decades, the number of cable news networks dedicated to serving the nation’s African American communities remains at ZERO! Black News Channel will be the nation’s first channel to fill this significant void and provide African America viewers news, information, and educational content focused on their interests and needs while tapping into subscription television’s most profitable market.
Americans begin this new year with no Black-owned full-power TV stations. In 2008, there were 18 Black-owned and operated full-power TV stations, representing just 1.3 percent of all TV licenses. Today, all 18 stations are gone.
The Tallahassee, FL-based network originally was slated to launch this month in about 33 million households via cable and satellite. But earlier this week, network execs announced the premiere is being pushed to January to take advantage of new technologies and digital distribution platforms — including wireless cellular services — potentially tripling BNC’s audience.
At launch, BNC will work to meet the following goals:
1. Give voice to an underserved community;
2. Build bridges to connect the many diverse cultures in our nation;
3. Facilitate a more informed national conversation about challenges facing our urban communities;
4. Engage black viewers in our nation’s social, economic and political discussions and debates;
5. Create a platform for black newsmakers and policymakers to reach their constituents;
6. Showcase African American achievers creating positive role models for black youth;
7. Produce educational programming that is culturally relevant and specific to black viewers;
8. Inspire black viewers with uplifting and spiritual messages produced daily;
9. Preserve a proud black American heritage; and
10. Recruit and train aspiring black journalists.
The launch date is Nov. 15th Check local listings to see where you can see it.